![]() MSLs who understand physicians’ scientific interests, patients, and therapeutic focus can tailor their interactions. “The most successful MSLs are excellent storytellers who can present scientific evidence in a way that tells a story about a new product centered on the patient while also nurturing the physician relationship at the same time.” “MSLs must provide more than just knowledge,” says Vernazza. However, 81% of physicians prefer specific information and are more likely to engage when provided relevant communications through preferred channels. ![]() In the past, companies drove engagement through general data distribution, events, advisory boards, and clinical trials. 3One way MSLs can improve engagement is by developing a richer understanding of the individual interests of scientific experts. Only one-third of top physicians or scientific experts are satisfied with their MSL experience. Here are six ways these teams can build a stronger blueprint for collaboration in today’s changing environment. “In these cases, especially, doctors turn to MSLs first for help with a medical inquiry.”Īs the industry shifts toward more complex, precision drugs and new generations of HCPs seek deeper collaborations, medical affairs teams must embrace a broader and more data-driven approach. For many rare diseases, MSLs have even greater, more current information than the physician simply because physicians are not seeing patients with these symptoms often or at all,” says Jennifer Vernazza, director, medical operations and strategy at Sanofi Genzyme. “MSLs are considered highly trusted peers. 2In many cases, MSLs are a physician’s top resource for information on game-changing interventions and play an integral role in improving patient outcomes. The rising importance of MSLs in the industry is reflected in their 12% industrywide growth from 2014 to 2016 and 31% growth in specialty areas such as oncology. “From R&D to commercial, these insights can shape medical strategy, spark a new clinical trial, or inspire a change in drug delivery.” 1 “MSLs are highly trained scientifically and medically so they can have deep, multifaceted peer-to-peer discussions with expert physicians and bring those insights back to the organization,” says Eric Toron, director of global medical affairs operations at Merck & Co. Life sciences companies also depend on medical science liaisons (MSLs) for their scientific engagement with leading physicians to generate, interpret, and communicate feedback throughout the product lifecycle. In oncology, for instance, complicated treatments target not only a type and sub-type of tumor but also a specific tumor pathway or biomarker, making it important to establish a close partnership between caregivers and drug providers. ![]() Here are six ways pharma MA departments can drive more collaborative relationships with caregiversĪs medicine grows more complex and targeted, healthcare professionals (HCPs) and care teams increasingly rely on medical affairs organizations as a trusted source of information to educate them on the latest therapies. Many of these activities occur in isolation, however, with little opportunity for innovators to learn from each other and advance best practices collectively.īlueprint for Complex Care provides a strategic plan to support these innovations and accelerate opportunities to improve care for individuals with complex health and social needs.ĭrawing from experts and frontline stakeholders across the US, the Blueprint assesses the current state of the complex care field and presents actionable recommendations to help the field reach its full potential for improving care delivery for the nation’s most vulnerable patients.īlueprint for Complex Care is a joint project of the National Center for Complex Health and Social Needs, the Center for Health Care Strategies, and the Institute for Healthcare Improvement with funding from The Commonwealth Fund, the Robert Wood Johnson Foundation, and The SCAN Foundation.Changing customer preferences and a growing need for specialized knowledge are challenging the traditional scope of the medical affairs function. National Center for Complex Health and Social Needs, Center for Health Care Strategies, and Institute for Healthcare Improvement December 2018.Īcross the US, pioneering health care organizations are testing promising new models of care for individuals withĬomplex medical, behavioral, and social needs. Humowiecki M, Kuruna T, Sax R, Hawthorne M, Hamblin A, Turner S, Mate K, Sevin C, Cullen K.īlueprint for Complex Care: Advancing the Field of Care for Individuals with Complex Health and Social Needs. ![]()
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